{"id":37282,"date":"2025-10-10T05:08:40","date_gmt":"2025-10-10T05:08:40","guid":{"rendered":"http:\/\/gamma-ar.local\/?p=37282"},"modified":"2025-10-10T05:08:40","modified_gmt":"2025-10-10T05:08:40","slug":"contech-from-niche-to-the-place-to-be","status":"publish","type":"post","link":"https:\/\/gamma-ar.com\/es\/contech-from-niche-to-the-place-to-be\/","title":{"rendered":"ConTech: de nicho a referente del sector"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"37282\" class=\"elementor elementor-37282 elementor-30069\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-646c815b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"646c815b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20c2b672\" data-id=\"20c2b672\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f0bbc31 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"4f0bbc31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">ConTech: de nicho a referente del sector<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-297c4070 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"297c4070\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/gamma-ar.com\/wp-content\/uploads\/elementor\/thumbs\/BlogPost_ConTech_Image-copy-rcy3x2utryrnvwuu3yf0avuriuqiszuw3bx7qwa2rs.webp\" title=\"BlogPost_ConTech_Image copy\" alt=\"Image of GAMMA AR on tablet on a construction site\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37190a51 elementor-mobile-align-center elementor-widget elementor-widget-post-info\" data-id=\"37190a51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ba9c996\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/gamma-ar.com\/es\/2025\/10\/10\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>octubre 10, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71532fa2 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975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d99d73c elementor-widget elementor-widget-heading\" data-id=\"3d99d73c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Comparte esta publicaci\u00f3n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21ebdcc7 elementor-share-buttons--skin-flat elementor-grid-5 elementor-grid-mobile-1 elementor-share-buttons--view-icon-text elementor-share-buttons--shape-square elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"21ebdcc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div 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class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Compartir en pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-pinterest\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M496 256c0 137-111 248-248 248-25.6 0-50.2-3.9-73.4-11.1 10.1-16.5 25.2-43.5 30.8-65 3-11.6 15.4-59 15.4-59 8.1 15.4 31.7 28.5 56.8 28.5 74.8 0 128.7-68.8 128.7-154.3 0-81.9-66.9-143.2-152.9-143.2-107 0-163.9 71.8-163.9 150.1 0 36.4 19.4 81.7 50.3 96.1 4.7 2.2 7.2 1.2 8.3-3.3.8-3.4 5-20.3 6.9-28.1.6-2.5.3-4.7-1.7-7.1-10.1-12.5-18.3-35.3-18.3-56.6 0-54.7 41.4-107.6 112-107.6 60.9 0 103.6 41.5 103.6 100.9 0 67.1-33.9 113.6-78 113.6-24.3 0-42.6-20.1-36.7-44.8 7-29.5 20.5-61.3 20.5-82.6 0-19-10.2-34.9-31.4-34.9-24.9 0-44.9 25.7-44.9 60.2 0 22 7.4 36.8 7.4 36.8s-24.5 103.8-29 123.2c-5 21.4-3 51.6-.9 71.2C65.4 450.9 0 361.1 0 256 0 119 111 8 248 8s248 111 248 248z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tPinterest\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b4d55d6 elementor-widget elementor-widget-text-editor\" data-id=\"2b4d55d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Hace menos de una d\u00e9cada, la \u00ab construction tech \u00bb se consideraba solo un nicho dentro del universo mucho m\u00e1s amplio del PropTech. Hoy, la ConTech ha evolucionado hasta convertirse en una categor\u00eda propia, con din\u00e1micas de mercado, flujos de inversi\u00f3n y grupos de soluciones diferenciados. Este art\u00edculo es el primero de una serie de entradas que exploran la evoluci\u00f3n de este \u00e1mbito desde mi punto de vista (inevitablemente sesgado). \u00a1Vamos all\u00e1!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fbf23f2 elementor-widget elementor-widget-spacer\" data-id=\"6fbf23f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30598ae5 elementor-widget elementor-widget-heading\" data-id=\"30598ae5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El panorama de la inversi\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b0f9285 elementor-widget elementor-widget-text-editor\" data-id=\"4b0f9285\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.foundamental.com\/perspectives\/funding-report-q2-2025\">Seg\u00fan Foundamental<\/a> (uno de los inversores de capital riesgo m\u00e1s respetados del sector), hasta ahora se han invertido unos 37.000 millones de d\u00f3lares en ConTech. Eso supone unos 3.000 millones al a\u00f1o desde 2020 y en torno al 1 % del capital riesgo mundial en los \u00faltimos a\u00f1os. Y mientras que hace una d\u00e9cada solo un pu\u00f1ado de inversores reconoc\u00eda siquiera la ConTech como categor\u00eda, hoy cientos de profesionales rastrean el mercado en busca de ganadores centr\u00e1ndose exclusivamente en ella. Dado que la construcci\u00f3n representa aproximadamente el <a href=\"https:\/\/www.databasedanalysis.com\/global-construction-perspectives\/\">13 % del PIB mundial<\/a> y que sus <a href=\"https:\/\/www.theaccessgroup.com\/en-us\/construction\/resources\/construction-profit-margins-us\/\">m\u00e1rgenes de rentabilidad<\/a> se sit\u00faan en torno al <a href=\"https:\/\/www.procore.com\/library\/construction-markup-and-profit-margin\">3<\/a>\u2013<a href=\"https:\/\/www.mckinsey.com\/~\/media\/McKinsey\/Industries\/Capital%20Projects%20and%20Infrastructure\/Our%20Insights\/The%20next%20normal%20in%20construction\/The-next-normal-in-construction.pdf\">5<\/a> % (frente al <a href=\"https:\/\/pages.stern.nyu.edu\/~adamodar\/New_Home_Page\/datacurrent.html\">10-12<\/a> % de media en otros sectores), esta aceleraci\u00f3n no es m\u00e1s que el principio. Pero profundicemos en la evoluci\u00f3n de este sector en los \u00faltimos 5 a\u00f1os, que dividir\u00eda en 2 periodos:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19a2bd2 elementor-widget elementor-widget-spacer\" data-id=\"19a2bd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-685a1a22 elementor-widget elementor-widget-spacer\" data-id=\"685a1a22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-468e3d68 elementor-widget elementor-widget-heading\" data-id=\"468e3d68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un pasado sin rumbo (2015 \u2013 2021)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22460057 elementor-widget elementor-widget-text-editor\" data-id=\"22460057\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Hacia 2020, hablar de ConTech con inversores generalistas era complicado. Los \u00ab expertos del sector \u00bb eran en su mayor\u00eda gestores de activos que solo hab\u00edan visto la construcci\u00f3n desde lejos. El relato dominante (tambi\u00e9n entre los emprendedores) segu\u00eda siendo el <a href=\"https:\/\/www.mckinsey.com\/~\/media\/mckinsey\/business%20functions\/operations\/our%20insights\/reinventing%20construction%20through%20a%20productivity%20revolution\/mgi-reinventing-construction-executive-summary.pdf\">gr\u00e1fico de McKinsey<\/a> que comparaba la productividad de la construcci\u00f3n con la de la pesca y mostraba c\u00f3mo se hab\u00eda estancado durante d\u00e9cadas mientras el resto de sectores se disparaban (gracias a la tecnolog\u00eda). Recuerdo perfectamente que cada pitch deck que ve\u00eda por aquel entonces mencionaba c\u00f3mo la soluci\u00f3n propuesta \u00ab revolucionaba \u00bb el sector, \u00ab democratizaba \u00bb una parte de \u00e9l y \u00ab llevaba la construcci\u00f3n al siglo XXI \u00bb. A algunos les sorprender\u00e1 saber que esa jerga tomada de otros \u00e1mbitos no cala entre los profesionales del sector, solo entre los inversores que apenas empiezan a conocerlo (donde tales afirmaciones son necesarias para cerrar una operaci\u00f3n). Hemos avanzado mucho desde entonces: hoy los emprendedores entienden que, a diferencia de otros sectores, la gente de la construcci\u00f3n no suele buscar \u00ab pastillas m\u00e1gicas \u00bb en las nuevas soluciones, sino algo que haga su trabajo m\u00e1s f\u00e1cil, r\u00e1pido o de mejor calidad, no que cambie por completo su forma de trabajar. En un entorno de alto riesgo y bajo margen, nadie quiere apostar, solo mejorar las probabilidades de \u00e9xito. Conviene destacar otra diferencia con las empresas respaldadas por capital riesgo en general, pues creo que la tendencia ya era bastante clara por aquel entonces. Las salidas a bolsa como <a href=\"https:\/\/www.procore.com\/press\/procore-announces-pricing-of-initial-public-offering\">Procore<\/a> o <a href=\"https:\/\/investors.bentley.com\/news-releases\/news-release-details\/bentley-systems-announces-pricing-initial-public-offering\">Bentley Systems<\/a> (y contemos el <a href=\"https:\/\/www.prnewswire.com\/news-releases\/matterport-and-gores-holdings-vi-announce-closing-of-business-combination-301339532.html\">SPAC de Matterport<\/a> entre estos ejemplos) son m\u00e1s la excepci\u00f3n que la norma en esta categor\u00eda. En su lugar, el M&amp;A ha sido la estrategia de salida dominante para la mayor\u00eda de las soluciones tecnol\u00f3gicas (los ejemplos abundan: <a href=\"https:\/\/adsknews.autodesk.com\/en\/pressrelease\/autodesk-to-acquire-plangrid\/\">PlanGrid<\/a>, <a href=\"https:\/\/investors.autodesk.com\/news-releases\/news-release-details\/autodesk-acquire-buildingconnected-leading-construction-bid\">BuildingConnected<\/a>, <a href=\"https:\/\/adsknews.autodesk.com\/en\/pressrelease\/autodesk-aquires-spacemaker\/\">Spacemaker<\/a>; <a href=\"https:\/\/www.procore.com\/press\/procore-acquires-construction-estimating-and-takeoff-company-esticom\">Esticom<\/a>). Objetivamente, el n\u00famero de OPV es mucho m\u00e1s pronunciado en otros sectores. Esto puede sorprender, porque muchos profesionales de las finanzas conocen estudios que muestran que el M&amp;A a menudo destruye valor. Pero, sorprendentemente \u2014aunque no encontr\u00e9 estudios que confirmen este an\u00e1lisis espec\u00edficamente en un contexto ConTech (pese a que existen excelentes an\u00e1lisis sobre el M&amp;A en la construcci\u00f3n, p. ej. de <a href=\"https:\/\/zacuaventures.com\/ma-in-construction-tech-part-i\/?utm_source=chatgpt.com\">Zacua Ventures<\/a>)\u2014, el M&amp;A parece ser un importante generador de valor en la ConTech. Podemos debatir las razones, pero parece que el <a href=\"https:\/\/www.mckinsey.com\/capabilities\/strategy-and-corporate-finance\/our-insights\/what-programmatic-acquirers-do-differently\">\u00ab M&amp;A program\u00e1tico \u00bb<\/a> funciona realmente en este sector y permite ampliar la cobertura de la cadena de valor y aportar un crecimiento tangible (y Autodesk es un buen ejemplo de c\u00f3mo lograrlo).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-395bca87 elementor-widget elementor-widget-spacer\" data-id=\"395bca87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50c82117 elementor-widget elementor-widget-heading\" data-id=\"50c82117\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El invierno del capital riesgo y el reajuste (2022 \u2013 2024)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65eaee57 elementor-widget elementor-widget-text-editor\" data-id=\"65eaee57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Como todos los segmentos del capital riesgo, la ConTech sufri\u00f3 la ca\u00edda de 2022\u20132023. Las valoraciones bajaron, las rondas se congelaron, las salidas se agotaron. Incluso el M&amp;A se ralentiz\u00f3, salvo por algunas operaciones (<a href=\"https:\/\/adsknews.autodesk.com\/en\/news\/autodesk-acquires-the-wild\/\">The Wild<\/a>, <a href=\"https:\/\/news.trimble.com\/2022-09-14-Trimble-Acquires-B2W-Software-to-Expand-its-Civil-Construction-Portfolio\">B2W Software<\/a>, <a href=\"https:\/\/news.trimble.com\/2023-01-24-Ryvit-to-Accelerate-and-Expand-Trimbles-Connected-Construction-Workflows\">Ryvit<\/a>). Los fondos especializados en ConTech se mostraron cautos (al ser en su mayor\u00eda m\u00e1s peque\u00f1os, muchos congelaron todas las conversaciones y rondas para \u00ab hibernar y ver qu\u00e9 pasaba \u00bb), as\u00ed que, naturalmente, muchos fundadores recurrieron a inversores de software B2B m\u00e1s generalistas. Es la primera vez que sent\u00ed de verdad un choque de mundos al hablar con esos inversores, muchos de los cuales no parec\u00edan entender la construcci\u00f3n en absoluto. Sus valoraciones se basaban en referencias del software convencional (como Microsoft) y exig\u00edan m\u00e9tricas SaaS no aplicables al mundo de la construcci\u00f3n, basado en proyectos. A\u00fan menos apreciaban el \u00ab doble abismo \u00bb que un proveedor ConTech debe cruzar (primero conseguir un proyecto con un cliente y luego expandirse a sus otros proyectos, lo que en muchos casos exige casi tanto esfuerzo como incorporar a un cliente totalmente nuevo, ya que cada proyecto tiene un alto grado de autonom\u00eda y suele reunir una constelaci\u00f3n distinta de responsables de decisi\u00f3n y de presupuesto). Por no hablar del ciclo de conversi\u00f3n de efectivo. Para 2024, la ConTech en fase inicial se recuper\u00f3 y la mayor\u00eda de los inversores especializados volvieron a liderar las operaciones. Como en la mayor\u00eda de los mercados, las rondas Seed y Serie A se situaron en niveles previos al \u00ab invierno del capital riesgo \u00bb, mientras que las etapas posteriores (C\/D) sufrieron ajustes a la baja. No es de extra\u00f1ar: las rondas iniciales suelen tratar de demostrar un producto y un enfoque de salida al mercado m\u00e1s que de mostrar eficiencia de escalado. Las valoraciones en este \u00e1mbito son m\u00e1s intuitivas y circunstanciales, y se centran en \u00ab cu\u00e1nto dinero hace falta para llegar a la siguiente etapa \u00bb m\u00e1s que en m\u00e9tricas reales de rendimiento. Los inversores de etapas posteriores, en cambio, buscan repetibilidad y m\u00e1rgenes. Muchas hip\u00f3tesis en las que se basaban las proyecciones de flujo de caja libre tuvieron que revisarse frente a las estimaciones quiz\u00e1 demasiado optimistas de la era anterior a la COVID, a la guerra en Europa y a la fluctuaci\u00f3n de aranceles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e158824 elementor-widget elementor-widget-spacer\" data-id=\"2e158824\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39d126d5 elementor-widget elementor-widget-spacer\" data-id=\"39d126d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d5c653c elementor-widget elementor-widget-heading\" data-id=\"6d5c653c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 importa y d\u00f3nde estamos hoy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e73980c elementor-widget elementor-widget-text-editor\" data-id=\"4e73980c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Algunos observadores externos siguen viendo la construcci\u00f3n como algo anticuado, resistente al cambio y cerrado a la innovaci\u00f3n; no el sector ideal al que dirigirse como emprendedor. Yo dir\u00eda que esas son precisamente las cualidades que la protegieron de las tormentas de \u00ab nuevas tendencias vistosas \u00bb en los \u00faltimos a\u00f1os y la convirtieron en un entorno sin postureo. En los \u00faltimos a\u00f1os, muchas tecnolog\u00edas llegaron realmente a la obra: captura de la realidad, rob\u00f3tica, realidad aumentada y algunas soluciones de gesti\u00f3n documental con IA. Pero como es m\u00e1s dif\u00edcil ganarse la aprobaci\u00f3n de los profesionales, solo sobreviven las soluciones que aportan un valor tangible a los usuarios; la financiaci\u00f3n por s\u00ed sola y las demos llamativas no bastan. Y ahora que la ConTech ha madurado hasta convertirse en una categor\u00eda propia de pleno derecho, merece la pena analizar m\u00e1s de cerca los distintos sectores que est\u00e1n dando forma a su futuro. Entonces, \u00bfqu\u00e9 forma parte realmente de esta \u00ab ConTech \u00bb hoy en d\u00eda? \u00a1Lo veremos en el pr\u00f3ximo art\u00edculo!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59f72fcf elementor-widget elementor-widget-spacer\" data-id=\"59f72fcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ccee1d2 elementor-widget elementor-widget-button\" data-id=\"6ccee1d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/meetings-eu1.hubspot.com\/laura-bocchibianchi\/book-a-demo\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Reservar una demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27bd08e0 elementor-widget elementor-widget-post-navigation\" data-id=\"27bd08e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Navegaci\u00f3n de la entrada\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/gamma-ar.com\/es\/how-gamma-ar-brings-gnss-to-the-construction-site\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-left\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Ant<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">C\u00f3mo GAMMA AR lleva el GNSS a la obra<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/gamma-ar.com\/es\/removing-sequencing-issues-from-construction\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">C\u00f3mo eliminar los problemas de secuenciaci\u00f3n en la construcci\u00f3n<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Siguiente<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":0,"featured_media":30103,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-37282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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