{"id":37194,"date":"2026-06-17T09:09:59","date_gmt":"2026-06-17T09:09:59","guid":{"rendered":"http:\/\/gamma-ar.local\/customer_stories\/goldbeck-gamma-ar-case-study\/"},"modified":"2026-07-21T07:19:10","modified_gmt":"2026-07-21T07:19:10","slug":"goldbeck-gamma-ar-case-study","status":"publish","type":"customer_stories","link":"https:\/\/gamma-ar.com\/pt-br\/customer_stories\/goldbeck-gamma-ar-case-study\/","title":{"rendered":"Virando a p\u00e1gina do retrabalho: como a Goldbeck usa a RA para obter resultados superiores"},"content":{"rendered":"\t\t
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Hist\u00f3ria de cliente<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Como a Goldbeck reduziu em 80% o tempo gasto com QA\/QC e economizou at\u00e9 $135,000 por semana<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Esta hist\u00f3ria de usu\u00e1rio mostra como a GAMMA AR ajudou a Goldbeck a melhorar a qualidade e a rentabilidade dos projetos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSOLICITE UMA DEMONSTRA\u00c7\u00c3O<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Logotipo\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Sobre a construtora geral Goldbeck<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Na vibrante e antiga cidade alem\u00e3 de Bielefeld, a <\/span>Goldbeck<\/span> GmbH, uma cria\u00e7\u00e3o de <\/span>Ortwin<\/span> Goldbeck<\/span>, iniciou sua not\u00e1vel trajet\u00f3ria em 1969. Partindo de origens humildes, esse empreendimento vision\u00e1rio floresceu e se tornou uma refer\u00eancia em inova\u00e7\u00e3o na constru\u00e7\u00e3o, com um quadro de 12,000 funcion\u00e1rios e uma receita impressionante de 7 bilh\u00f5es de euros at\u00e9 2022. Reconhecida por sua abordagem construtiva \u00fanica e sistematizada, a <\/span>Goldbeck<\/span> combina com maestria a efici\u00eancia industrial com o requinte arquitet\u00f4nico, criando estruturas que n\u00e3o s\u00e3o apenas edif\u00edcios, mas marcos de progresso e sustentabilidade. Em ess\u00eancia, a hist\u00f3ria da <\/span>Goldbeck<\/span> \u00e9 um testemunho do poder da lideran\u00e7a vision\u00e1ria, do compromisso com a sustentabilidade e da busca incans\u00e1vel pela excel\u00eancia para moldar o futuro da constru\u00e7\u00e3o. <\/span><\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A m\u00e1 interpreta\u00e7\u00e3o do projeto e a comunica\u00e7\u00e3o deficiente s\u00e3o um grande desafio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Apesar da grande otimiza\u00e7\u00e3o ao longo de todo o processo de constru\u00e7\u00e3o, uma coisa se mostrou especialmente dif\u00edcil de otimizar: os erros humanos, em particular aqueles decorrentes de uma interpreta\u00e7\u00e3o equivocada da inten\u00e7\u00e3o do projeto e dos processos associados<\/strong>. <\/span> <\/span><\/p>

Esse problema leva a retrabalho, custos mais altos, atrasos e menor qualidade. Somente nos EUA, o retrabalho representa de 4-6% dos custos totais de constru\u00e7\u00e3o, e 10% na Europa.<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A realidade aumentada \u00e9 a chave para melhorar a qualidade e a rentabilidade dos projetos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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A Goldbeck percebeu que a realidade aumentada no canteiro de obras \u00e9 a maneira mais direta de enfrentar esse enorme problema e, por isso, optou por adotar a GAMMA AR. Essa solu\u00e7\u00e3o posiciona modelos CAD 3D e BIM no local exato do canteiro de obras e os visualiza em tamanho real por meio da realidade aumentada. Ela funciona em telefones ou tablets, ou seja, em hardware que j\u00e1 est\u00e1 dispon\u00edvel nos canteiros de obras e que n\u00e3o exige investimentos adicionais para come\u00e7ar a gerar valor. Assim, a GAMMA AR permite que gerentes de obra, superintendentes e encarregados tomem decis\u00f5es melhores e mais r\u00e1pidas diretamente no canteiro de obras, acessando as informa\u00e7\u00f5es do projeto da forma mais intuitiva.<\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSOLICITE UMA DEMONSTRA\u00c7\u00c3O<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Setec\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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A GAMMA AR na pr\u00e1tica<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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1 | Com a GAMMA AR, os superintendentes podem garantir que o projeto seja executado pelas equipes de obra conforme planejado.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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\"Claro, posso levar duas horas para analisar as plantas, isso \u00e9 uma possibilidade. Mas \u00e9 claro que \u00e9 mais agrad\u00e1vel levar cinco minutos e simplesmente visualizar algo com RA. E isso, sem d\u00favida, me traz um enorme valor agregado em termos de tempo naquele momento.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t
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Pablo Thiemig<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Superintendente de MEP<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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2 | Durante suas vistorias, a GAMMA AR ajuda os superintendentes a identificar desvios com anteced\u00eancia e a discutir poss\u00edveis solu\u00e7\u00f5es diretamente com as equipes.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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\"O maior potencial da RA \u00e9 a elimina\u00e7\u00e3o de conflitos com anteced\u00eancia [na obra]. Se nenhum conflito ocorre, n\u00e3o h\u00e1 necessidade de retrabalho: nenhuma hora de trabalho, nenhum material adicional, nenhum custo extra, nenhum problema com o cliente.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t
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Christopher Wright<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Superintendente<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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3 | Caso sejam detectados erros que n\u00e3o possam ser resolvidos pelas equipes de obra, a GAMMA AR ajuda a acompanhar as pend\u00eancias no n\u00edvel do objeto. <\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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\"Gra\u00e7as \u00e0 visualiza\u00e7\u00e3o das entregas, conseguimos esclarecer as d\u00favidas com os subempreiteiros com mais rapidez.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t
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Kevin Heinrichs<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Superintendente<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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4 | Quando o trabalho est\u00e1 conclu\u00eddo, o aplicativo permite que os superintendentes acompanhem o progresso no n\u00edvel do objeto e troquem os dados com os ativos do ACC para ajudar a avaliar o andamento da obra em tempo real. <\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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\"Os desvios entre o realizado e o planejado foram identificados cedo e levados em conta no restante do processo de constru\u00e7\u00e3o.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t
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Florian Grauthoff<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Superintendente<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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5 | Por fim, usar uma visualiza\u00e7\u00e3o intuitiva do modelo vale mais que mil palavras e ajuda a superar as barreiras lingu\u00edsticas: <\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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\"O simples fato de poder mostrar na obra ao subempreiteiro estrangeiro, com a ajuda da realidade aumentada, que ele est\u00e1 furando de forma incorreta ou que se enganou, s\u00f3 isso j\u00e1 favorece o entendimento e evita erros de comunica\u00e7\u00e3o.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t
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Pablo Thiemig<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Superintendente de MEP<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Setec\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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80% de economia de tempo e redu\u00e7\u00e3o de custos de $1,500 por semana em projetos de edif\u00edcios de escrit\u00f3rios <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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A Goldbeck \u00e9 uma empresa orientada por dados e muito rigorosa ao avaliar se as solu\u00e7\u00f5es implementadas t\u00eam um impacto mensur\u00e1vel nos indicadores da empresa em termos de qualidade, custos e tempo. A empresa realizou testes abrangentes e reuniu resultados de 6 projetos de constru\u00e7\u00e3o para determinar a efic\u00e1cia da GAMMA AR.<\/span> <\/span><\/p>

Os resultados confirmam a redu\u00e7\u00e3o prevista de atrasos e a economia de custos alcan\u00e7adas ao aproximar o escrit\u00f3rio e o canteiro de obras por meio de uma comunica\u00e7\u00e3o clara e ao garantir que erros de interpreta\u00e7\u00e3o do projeto sejam evitados na obra.<\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSOLICITE UMA DEMONSTRA\u00c7\u00c3O<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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As estat\u00edsticas relatadas pelas equipes de obra da Goldbeck ap\u00f3s a implementa\u00e7\u00e3o da GAMMA AR falam por si: <\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"report\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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No total, a GAMMA AR ajudou a economizar $135,000 por semana (1,500$ * 90 canteiros de obras)<\/b> em seus projetos, e a Goldbeck est\u00e1 agora implementando a GAMMA AR em todos eles. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Annika\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\"No cosmos da inova\u00e7\u00e3o na constru\u00e7\u00e3o, uma startup transforma o cen\u00e1rio com suas solu\u00e7\u00f5es revolucion\u00e1rias. Nossa colabora\u00e7\u00e3o com a GAMMA AR otimizou nossos canteiros de obras e revolucionou nossa abordagem de controle de qualidade e efici\u00eancia.

\nGra\u00e7as ao acesso f\u00e1cil \u00e0 tecnologia de RA, tivemos uma redu\u00e7\u00e3o significativa no retrabalho. Por meio de uma integra\u00e7\u00e3o perfeita em nossos processos e de um profundo entendimento de nossas necessidades, eles nos pouparam tempo e recursos, ao mesmo tempo em que estabeleceram novos padr\u00f5es do setor para a colabora\u00e7\u00e3o.
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\nA GAMMA AR n\u00e3o \u00e9 apenas uma parceira. Eles est\u00e3o redefinindo o que \u00e9 poss\u00edvel em um canteiro de obras. O impacto deles \u00e9 ineg\u00e1vel, e aguardamos com entusiasmo a genialidade cont\u00ednua que trar\u00e3o para nossos projetos e para o setor.
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\nA equipe da GAMMA AR \u00e9 fant\u00e1stica, e esperamos realizar muitos outros projetos de sucesso.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t
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Annika Kirsch<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Product Owner, Goldbeck<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSOLICITE UMA DEMONSTRA\u00c7\u00c3O<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":28852,"template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":""},"company_type":[110],"industry_sector":[124],"class_list":["post-37194","customer_stories","type-customer_stories","status-publish","has-post-thumbnail","hentry","company_type-general_contractor","industry_sector-commercial-office"],"acf":[],"yoast_head":"\nVirando a p\u00e1gina do retrabalho: como a Goldbeck usa a RA para obter resultados superiores - GAMMA AR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gamma-ar.com\/pt-br\/customer_stories\/goldbeck-gamma-ar-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virando a p\u00e1gina do retrabalho: como a Goldbeck usa a RA para obter resultados superiores - GAMMA AR\" \/>\n<meta property=\"og:description\" content=\"Customer story How Goldbeck reduced time spent on QA\/QC by 80% and saved up to $135,000 per week This user story explores how GAMMA AR helped Goldbeck to improve project quality and profitability. 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