{"id":37285,"date":"2025-10-10T05:08:40","date_gmt":"2025-10-10T05:08:40","guid":{"rendered":"http:\/\/gamma-ar.local\/?p=37285"},"modified":"2025-10-10T05:08:40","modified_gmt":"2025-10-10T05:08:40","slug":"contech-from-niche-to-the-place-to-be","status":"publish","type":"post","link":"https:\/\/gamma-ar.com\/pt-br\/contech-from-niche-to-the-place-to-be\/","title":{"rendered":"ConTech: de nicho a refer\u00eancia no setor"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"37285\" class=\"elementor elementor-37285 elementor-30069\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-646c815b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"646c815b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20c2b672\" data-id=\"20c2b672\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f0bbc31 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"4f0bbc31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">ConTech: de nicho a refer\u00eancia no setor<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-297c4070 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"297c4070\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/gamma-ar.com\/wp-content\/uploads\/elementor\/thumbs\/BlogPost_ConTech_Image-copy-rcy3x2utryrnvwuu3yf0avuriuqiszuw3bx7qwa2rs.webp\" title=\"BlogPost_ConTech_Image copy\" alt=\"Image of GAMMA AR on tablet on a construction site\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37190a51 elementor-mobile-align-center elementor-widget elementor-widget-post-info\" data-id=\"37190a51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ba9c996\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/gamma-ar.com\/pt-br\/2025\/10\/10\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>outubro 10, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71532fa2 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"71532fa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\t\u00cdndice\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__71532fa2\" aria-expanded=\"true\" aria-label=\"Abrir Tabela de Conte\u00fados\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__71532fa2\" aria-expanded=\"true\" aria-label=\"Fechar Tabela de Conte\u00fados\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__71532fa2\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d99d73c elementor-widget elementor-widget-heading\" data-id=\"3d99d73c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Compartilhe este post<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21ebdcc7 elementor-share-buttons--skin-flat elementor-grid-5 elementor-grid-mobile-1 elementor-share-buttons--view-icon-text elementor-share-buttons--shape-square elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"21ebdcc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tTwitter\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-pinterest\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M496 256c0 137-111 248-248 248-25.6 0-50.2-3.9-73.4-11.1 10.1-16.5 25.2-43.5 30.8-65 3-11.6 15.4-59 15.4-59 8.1 15.4 31.7 28.5 56.8 28.5 74.8 0 128.7-68.8 128.7-154.3 0-81.9-66.9-143.2-152.9-143.2-107 0-163.9 71.8-163.9 150.1 0 36.4 19.4 81.7 50.3 96.1 4.7 2.2 7.2 1.2 8.3-3.3.8-3.4 5-20.3 6.9-28.1.6-2.5.3-4.7-1.7-7.1-10.1-12.5-18.3-35.3-18.3-56.6 0-54.7 41.4-107.6 112-107.6 60.9 0 103.6 41.5 103.6 100.9 0 67.1-33.9 113.6-78 113.6-24.3 0-42.6-20.1-36.7-44.8 7-29.5 20.5-61.3 20.5-82.6 0-19-10.2-34.9-31.4-34.9-24.9 0-44.9 25.7-44.9 60.2 0 22 7.4 36.8 7.4 36.8s-24.5 103.8-29 123.2c-5 21.4-3 51.6-.9 71.2C65.4 450.9 0 361.1 0 256 0 119 111 8 248 8s248 111 248 248z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tPinterest\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b4d55d6 elementor-widget elementor-widget-text-editor\" data-id=\"2b4d55d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>H\u00e1 menos de uma d\u00e9cada, a \u00ab construction tech \u00bb era vista apenas como um nicho dentro do universo muito maior do PropTech. Hoje, a ConTech evoluiu para uma categoria pr\u00f3pria \u2014 com din\u00e2micas de mercado, fluxos de investimento e grupos de solu\u00e7\u00f5es distintos. Este artigo \u00e9 o primeiro de uma s\u00e9rie de posts que exploram a evolu\u00e7\u00e3o desse espa\u00e7o sob o meu ponto de vista (inevitavelmente enviesado). Vamos l\u00e1!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fbf23f2 elementor-widget elementor-widget-spacer\" data-id=\"6fbf23f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30598ae5 elementor-widget elementor-widget-heading\" data-id=\"30598ae5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O panorama dos investimentos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b0f9285 elementor-widget elementor-widget-text-editor\" data-id=\"4b0f9285\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.foundamental.com\/perspectives\/funding-report-q2-2025\">Segundo a Foundamental<\/a> (um dos investidores de venture capital mais respeitados do setor), cerca de US$ 37 bilh\u00f5es j\u00e1 foram aplicados na ConTech at\u00e9 agora. Isso equivale a cerca de US$ 3 bilh\u00f5es por ano desde 2020 e a aproximadamente 1 % do venture capital global nos \u00faltimos anos. E, enquanto h\u00e1 uma d\u00e9cada apenas um punhado de investidores reconhecia a ConTech como categoria, hoje centenas de profissionais vasculham o mercado em busca de vencedores, focando exclusivamente nela. Como a constru\u00e7\u00e3o representa cerca de <a href=\"https:\/\/www.databasedanalysis.com\/global-construction-perspectives\/\">13 % do PIB mundial<\/a> e suas <a href=\"https:\/\/www.theaccessgroup.com\/en-us\/construction\/resources\/construction-profit-margins-us\/\">margens de lucratividade<\/a> ficam em torno de <a href=\"https:\/\/www.procore.com\/library\/construction-markup-and-profit-margin\">3<\/a>\u2013<a href=\"https:\/\/www.mckinsey.com\/~\/media\/McKinsey\/Industries\/Capital%20Projects%20and%20Infrastructure\/Our%20Insights\/The%20next%20normal%20in%20construction\/The-next-normal-in-construction.pdf\">5<\/a> % (contra <a href=\"https:\/\/pages.stern.nyu.edu\/~adamodar\/New_Home_Page\/datacurrent.html\">10-12<\/a> % em m\u00e9dia em outros setores), essa acelera\u00e7\u00e3o \u00e9 apenas o come\u00e7o. Mas vamos nos aprofundar na evolu\u00e7\u00e3o do setor ao longo dos \u00faltimos 5 anos, que eu dividiria em 2 per\u00edodos:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19a2bd2 elementor-widget elementor-widget-spacer\" data-id=\"19a2bd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-685a1a22 elementor-widget elementor-widget-spacer\" data-id=\"685a1a22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-468e3d68 elementor-widget elementor-widget-heading\" data-id=\"468e3d68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Um passado sem rumo (2015 \u2013 2021)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22460057 elementor-widget elementor-widget-text-editor\" data-id=\"22460057\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Por volta de 2020, falar de ConTech com investidores generalistas era dif\u00edcil. Os \u00ab especialistas do setor \u00bb eram, em sua maioria, gestores de ativos que s\u00f3 tinham visto a constru\u00e7\u00e3o de longe. A narrativa predominante (tamb\u00e9m entre os empreendedores) ainda era o <a href=\"https:\/\/www.mckinsey.com\/~\/media\/mckinsey\/business%20functions\/operations\/our%20insights\/reinventing%20construction%20through%20a%20productivity%20revolution\/mgi-reinventing-construction-executive-summary.pdf\">gr\u00e1fico da McKinsey<\/a> que comparava a produtividade da constru\u00e7\u00e3o \u00e0 da pesca e mostrava como ela estagnou nas \u00faltimas d\u00e9cadas enquanto todos os outros setores decolavam (gra\u00e7as \u00e0 tecnologia). Lembro-me vividamente de que cada pitch deck que eu via naquela \u00e9poca mencionava como a solu\u00e7\u00e3o proposta \u00ab revolucionava \u00bb o setor, \u00ab democratizava \u00bb uma parte dele e \u00ab levava a constru\u00e7\u00e3o para o s\u00e9culo XXI \u00bb. Alguns se surpreender\u00e3o ao saber que esse jarg\u00e3o emprestado de outros espa\u00e7os n\u00e3o ressoa entre os profissionais do setor, apenas entre os investidores que ainda est\u00e3o aprendendo sobre ele (onde tais afirma\u00e7\u00f5es s\u00e3o necess\u00e1rias para fechar um neg\u00f3cio). Percorremos um longo caminho desde ent\u00e3o \u2014 hoje os empreendedores entendem que, ao contr\u00e1rio de outros setores, o pessoal da constru\u00e7\u00e3o geralmente n\u00e3o busca \u00ab p\u00edlulas m\u00e1gicas \u00bb nas novas solu\u00e7\u00f5es, mas algo que torne o trabalho mais f\u00e1cil, r\u00e1pido ou de melhor qualidade \u2014 n\u00e3o que mude completamente o modo como fazem as coisas. Em um ambiente de alto risco e baixa margem, ningu\u00e9m quer apostar, apenas melhorar as chances de sucesso. Vale destacar outra diferen\u00e7a em rela\u00e7\u00e3o \u00e0s empresas em geral financiadas por venture capital, pois acredito que a tend\u00eancia j\u00e1 estava bastante clara naquela \u00e9poca. Aberturas de capital como a <a href=\"https:\/\/www.procore.com\/press\/procore-announces-pricing-of-initial-public-offering\">Procore<\/a> ou a <a href=\"https:\/\/investors.bentley.com\/news-releases\/news-release-details\/bentley-systems-announces-pricing-initial-public-offering\">Bentley Systems<\/a> (e contemos o <a href=\"https:\/\/www.prnewswire.com\/news-releases\/matterport-and-gores-holdings-vi-announce-closing-of-business-combination-301339532.html\">SPAC da Matterport<\/a> entre esses exemplos) s\u00e3o mais a exce\u00e7\u00e3o do que a regra nesta categoria. Em vez disso, o M&amp;A tem sido a estrat\u00e9gia de sa\u00edda dominante para a maioria das solu\u00e7\u00f5es de tecnologia (os exemplos s\u00e3o abundantes: <a href=\"https:\/\/adsknews.autodesk.com\/en\/pressrelease\/autodesk-to-acquire-plangrid\/\">PlanGrid<\/a>, <a href=\"https:\/\/investors.autodesk.com\/news-releases\/news-release-details\/autodesk-acquire-buildingconnected-leading-construction-bid\">BuildingConnected<\/a>, <a href=\"https:\/\/adsknews.autodesk.com\/en\/pressrelease\/autodesk-aquires-spacemaker\/\">Spacemaker<\/a>; <a href=\"https:\/\/www.procore.com\/press\/procore-acquires-construction-estimating-and-takeoff-company-esticom\">Esticom<\/a>). Objetivamente, o n\u00famero de IPOs \u00e9 muito mais expressivo em outros setores. Isso pode surpreender, porque muitos profissionais de finan\u00e7as conhecem estudos que mostram que o M&amp;A costuma destruir valor. Mas, surpreendentemente \u2014 embora eu n\u00e3o tenha encontrado estudos que confirmem essa an\u00e1lise especificamente em um contexto de ConTech (ainda que haja \u00f3timas an\u00e1lises sobre M&amp;A na constru\u00e7\u00e3o, por exemplo da <a href=\"https:\/\/zacuaventures.com\/ma-in-construction-tech-part-i\/?utm_source=chatgpt.com\">Zacua Ventures<\/a>) \u2014, o M&amp;A parece ser um importante gerador de valor na ConTech. Podemos discutir as raz\u00f5es, mas parece que o <a href=\"https:\/\/www.mckinsey.com\/capabilities\/strategy-and-corporate-finance\/our-insights\/what-programmatic-acquirers-do-differently\">\u00ab M&amp;A program\u00e1tico \u00bb<\/a> realmente funciona neste setor e pode ampliar a cobertura ao longo da cadeia de valor e agregar crescimento tang\u00edvel (e a Autodesk \u00e9 um bom exemplo de como fazer isso).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-395bca87 elementor-widget elementor-widget-spacer\" data-id=\"395bca87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50c82117 elementor-widget elementor-widget-heading\" data-id=\"50c82117\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O inverno do venture capital e a reinicializa\u00e7\u00e3o (2022 \u2013 2024)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65eaee57 elementor-widget elementor-widget-text-editor\" data-id=\"65eaee57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Como todos os segmentos de venture capital, a ConTech enfrentou a queda de 2022\u20132023. As avalia\u00e7\u00f5es ca\u00edram, as rodadas congelaram, as sa\u00eddas secaram. At\u00e9 o M&amp;A desacelerou \u2014 salvo alguns neg\u00f3cios (<a href=\"https:\/\/adsknews.autodesk.com\/en\/news\/autodesk-acquires-the-wild\/\">The Wild<\/a>, <a href=\"https:\/\/news.trimble.com\/2022-09-14-Trimble-Acquires-B2W-Software-to-Expand-its-Civil-Construction-Portfolio\">B2W Software<\/a>, <a href=\"https:\/\/news.trimble.com\/2023-01-24-Ryvit-to-Accelerate-and-Expand-Trimbles-Connected-Construction-Workflows\">Ryvit<\/a>). Os fundos dedicados \u00e0 ConTech ficaram cautelosos (em geral menores, muitos congelaram todas as conversas e rodadas para \u00ab hibernar e ver o que acontece \u00bb), ent\u00e3o, naturalmente, muitos fundadores buscaram investidores de software B2B mais generalistas. Foi a primeira vez que senti de fato um choque de mundos ao conversar com esses investidores, muitos dos quais pareciam n\u00e3o entender nada de constru\u00e7\u00e3o. Suas avalia\u00e7\u00f5es baseavam-se em refer\u00eancias de software convencional (como a Microsoft) e exigiam m\u00e9tricas de SaaS n\u00e3o aplic\u00e1veis ao mundo da constru\u00e7\u00e3o, baseado em projetos. Menos ainda valorizavam o \u00ab duplo abismo \u00bb que um fornecedor de ConTech precisa cruzar (primeiro conquistar um projeto com um cliente e depois expandir para os outros projetos dele \u2014 o que, em muitos casos, exige quase tanto esfor\u00e7o quanto integrar um cliente totalmente novo, j\u00e1 que cada projeto tem alto grau de autonomia e costuma reunir uma constela\u00e7\u00e3o diferente de tomadores de decis\u00e3o e respons\u00e1veis por or\u00e7amento). Sem falar no ciclo de convers\u00e3o de caixa. Em 2024, a ConTech em est\u00e1gio inicial se recuperou, e a maioria dos investidores especializados voltou a liderar os neg\u00f3cios. Como na maioria dos mercados, as rodadas Seed e S\u00e9rie A voltaram aos n\u00edveis anteriores ao \u00ab inverno do venture capital \u00bb, enquanto os est\u00e1gios posteriores (C\/D) sofreram ajustes para baixo. Isso n\u00e3o surpreende: as rodadas iniciais costumam ser sobre provar um produto e um conceito de entrada no mercado, mais do que demonstrar efici\u00eancia de escala. As avalia\u00e7\u00f5es nesse espa\u00e7o s\u00e3o mais intuitivas e circunstanciais e focam mais em \u00ab quanto dinheiro \u00e9 necess\u00e1rio para chegar \u00e0 pr\u00f3xima etapa \u00bb do que em m\u00e9tricas reais de desempenho. J\u00e1 os investidores de est\u00e1gios posteriores buscam repetibilidade e margens. Muitas premissas por tr\u00e1s das proje\u00e7\u00f5es de fluxo de caixa livre tiveram de ser revistas em rela\u00e7\u00e3o \u00e0s estimativas talvez otimistas demais da era pr\u00e9-COVID, pr\u00e9-guerra na Europa e pr\u00e9-oscila\u00e7\u00e3o tarif\u00e1ria.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e158824 elementor-widget elementor-widget-spacer\" data-id=\"2e158824\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39d126d5 elementor-widget elementor-widget-spacer\" data-id=\"39d126d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d5c653c elementor-widget elementor-widget-heading\" data-id=\"6d5c653c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que importa e onde estamos hoje<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e73980c elementor-widget elementor-widget-text-editor\" data-id=\"4e73980c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Alguns observadores externos ainda veem a constru\u00e7\u00e3o como antiquada, resistente a mudan\u00e7as e fechada \u00e0 inova\u00e7\u00e3o \u2014 n\u00e3o o setor ideal para um empreendedor mirar. Eu diria que s\u00e3o justamente essas qualidades que a protegeram das tempestades de \u00ab novas tend\u00eancias chamativas \u00bb nos \u00faltimos anos e a tornaram um ambiente sem enrola\u00e7\u00e3o. Nos \u00faltimos anos, muitas novas tecnologias realmente chegaram ao canteiro de obras: captura da realidade, rob\u00f3tica, realidade aumentada e algumas solu\u00e7\u00f5es de gest\u00e3o de documentos com IA. Mas, como \u00e9 mais dif\u00edcil conquistar a aprova\u00e7\u00e3o dos profissionais, s\u00f3 sobrevivem as solu\u00e7\u00f5es que entregam valor tang\u00edvel a quem est\u00e1 na pr\u00e1tica \u2014 financiamento por si s\u00f3 e demos chamativas n\u00e3o bastam. E agora que a ConTech amadureceu at\u00e9 se tornar uma categoria pr\u00f3pria e plena, vale a pena olhar mais de perto os setores espec\u00edficos que moldam o seu futuro. Ent\u00e3o, o que faz parte, de fato, dessa \u00ab ConTech \u00bb hoje? Vamos mergulhar nisso no pr\u00f3ximo artigo!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59f72fcf elementor-widget elementor-widget-spacer\" data-id=\"59f72fcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ccee1d2 elementor-widget elementor-widget-button\" data-id=\"6ccee1d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/customer.gamma-ar.com\/meetings\/angel-palancar\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Agendar uma demonstra\u00e7\u00e3o<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27bd08e0 elementor-widget elementor-widget-post-navigation\" data-id=\"27bd08e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Navega\u00e7\u00e3o do posts\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/gamma-ar.com\/pt-br\/how-gamma-ar-brings-gnss-to-the-construction-site\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-left\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Anterior<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">Como a GAMMA AR leva o GNSS ao canteiro de obras<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/gamma-ar.com\/pt-br\/removing-sequencing-issues-from-construction\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">Eliminando problemas de sequenciamento na constru\u00e7\u00e3o<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Pr\u00f3ximo<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":0,"featured_media":30103,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-37285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nao-categorizado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ConTech: de nicho a refer\u00eancia no setor - GAMMA AR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gamma-ar.com\/pt-br\/contech-from-niche-to-the-place-to-be\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ConTech: de nicho a refer\u00eancia no setor - GAMMA AR\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gamma-ar.com\/pt-br\/contech-from-niche-to-the-place-to-be\/\" \/>\n<meta property=\"og:site_name\" content=\"GAMMA AR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gammaar\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-10T05:08:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gamma-ar.com\/wp-content\/uploads\/2025\/10\/BlogPost_ConTech_Image-copy.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ar_gamma\" \/>\n<meta name=\"twitter:site\" content=\"@ar_gamma\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/gamma-ar.com\\\/pt-br\\\/contech-from-niche-to-the-place-to-be\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gamma-ar.com\\\/pt-br\\\/contech-from-niche-to-the-place-to-be\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"ConTech: de nicho a refer\u00eancia no setor\",\"datePublished\":\"2025-10-10T05:08:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/gamma-ar.com\\\/pt-br\\\/contech-from-niche-to-the-place-to-be\\\/\"},\"wordCount\":8,\"publisher\":{\"@id\":\"https:\\\/\\\/gamma-ar.com\\\/pt-br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/gamma-ar.com\\\/pt-br\\\/contech-from-niche-to-the-place-to-be\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gamma-ar.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/BlogPost_ConTech_Image-copy.webp\",\"articleSection\":[\"GAMMA AR News\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gamma-ar.com\\\/pt-br\\\/contech-from-niche-to-the-place-to-be\\\/\",\"url\":\"https:\\\/\\\/gamma-ar.com\\\/pt-br\\\/contech-from-niche-to-the-place-to-be\\\/\",\"name\":\"ConTech: de nicho a refer\u00eancia no setor - GAMMA AR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gamma-ar.com\\\/pt-br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/gamma-ar.com\\\/pt-br\\\/contech-from-niche-to-the-place-to-be\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/gamma-ar.com\\\/pt-br\\\/contech-from-niche-to-the-place-to-be\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gamma-ar.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/BlogPost_ConTech_Image-copy.webp\",\"datePublished\":\"2025-10-10T05:08:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/gamma-ar.com\\\/pt-br\\\/contech-from-niche-to-the-place-to-be\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/gamma-ar.com\\\/pt-br\\\/contech-from-niche-to-the-place-to-be\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/gamma-ar.com\\\/pt-br\\\/contech-from-niche-to-the-place-to-be\\\/#primaryimage\",\"url\":\"https:\\\/\\\/gamma-ar.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/BlogPost_ConTech_Image-copy.webp\",\"contentUrl\":\"https:\\\/\\\/gamma-ar.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/BlogPost_ConTech_Image-copy.webp\",\"width\":1200,\"height\":675,\"caption\":\"Image of GAMMA AR on tablet on a construction site\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/gamma-ar.com\\\/pt-br\\\/contech-from-niche-to-the-place-to-be\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/gamma-ar.com\\\/pt-br\\\/casa-3\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ConTech: de nicho a refer\u00eancia no setor\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/gamma-ar.com\\\/pt-br\\\/#website\",\"url\":\"https:\\\/\\\/gamma-ar.com\\\/pt-br\\\/\",\"name\":\"GAMMA AR\",\"description\":\"BIM AR Construction App\",\"publisher\":{\"@id\":\"https:\\\/\\\/gamma-ar.com\\\/pt-br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/gamma-ar.com\\\/pt-br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/gamma-ar.com\\\/pt-br\\\/#organization\",\"name\":\"GAMMA AR\",\"url\":\"https:\\\/\\\/gamma-ar.com\\\/pt-br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/gamma-ar.com\\\/pt-br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/gamma-ar.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/gamma-ar-full-name-logo.png\",\"contentUrl\":\"https:\\\/\\\/gamma-ar.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/gamma-ar-full-name-logo.png\",\"width\":1920,\"height\":336,\"caption\":\"GAMMA AR\"},\"image\":{\"@id\":\"https:\\\/\\\/gamma-ar.com\\\/pt-br\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/gammaar\",\"https:\\\/\\\/x.com\\\/ar_gamma\",\"https:\\\/\\\/www.instagram.com\\\/gamma_ar\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/gamma-technologies-ar-bim\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC_1M64ySf72qjpFls3isrSg\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ConTech: de nicho a refer\u00eancia no setor - GAMMA AR","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gamma-ar.com\/pt-br\/contech-from-niche-to-the-place-to-be\/","og_locale":"pt_BR","og_type":"article","og_title":"ConTech: de nicho a refer\u00eancia no setor - GAMMA AR","og_url":"https:\/\/gamma-ar.com\/pt-br\/contech-from-niche-to-the-place-to-be\/","og_site_name":"GAMMA AR","article_publisher":"https:\/\/www.facebook.com\/gammaar","article_published_time":"2025-10-10T05:08:40+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/gamma-ar.com\/wp-content\/uploads\/2025\/10\/BlogPost_ConTech_Image-copy.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_creator":"@ar_gamma","twitter_site":"@ar_gamma","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gamma-ar.com\/pt-br\/contech-from-niche-to-the-place-to-be\/#article","isPartOf":{"@id":"https:\/\/gamma-ar.com\/pt-br\/contech-from-niche-to-the-place-to-be\/"},"author":{"name":"","@id":""},"headline":"ConTech: de nicho a refer\u00eancia no setor","datePublished":"2025-10-10T05:08:40+00:00","mainEntityOfPage":{"@id":"https:\/\/gamma-ar.com\/pt-br\/contech-from-niche-to-the-place-to-be\/"},"wordCount":8,"publisher":{"@id":"https:\/\/gamma-ar.com\/pt-br\/#organization"},"image":{"@id":"https:\/\/gamma-ar.com\/pt-br\/contech-from-niche-to-the-place-to-be\/#primaryimage"},"thumbnailUrl":"https:\/\/gamma-ar.com\/wp-content\/uploads\/2025\/10\/BlogPost_ConTech_Image-copy.webp","articleSection":["GAMMA AR News"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/gamma-ar.com\/pt-br\/contech-from-niche-to-the-place-to-be\/","url":"https:\/\/gamma-ar.com\/pt-br\/contech-from-niche-to-the-place-to-be\/","name":"ConTech: de nicho a refer\u00eancia no setor - GAMMA AR","isPartOf":{"@id":"https:\/\/gamma-ar.com\/pt-br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gamma-ar.com\/pt-br\/contech-from-niche-to-the-place-to-be\/#primaryimage"},"image":{"@id":"https:\/\/gamma-ar.com\/pt-br\/contech-from-niche-to-the-place-to-be\/#primaryimage"},"thumbnailUrl":"https:\/\/gamma-ar.com\/wp-content\/uploads\/2025\/10\/BlogPost_ConTech_Image-copy.webp","datePublished":"2025-10-10T05:08:40+00:00","breadcrumb":{"@id":"https:\/\/gamma-ar.com\/pt-br\/contech-from-niche-to-the-place-to-be\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gamma-ar.com\/pt-br\/contech-from-niche-to-the-place-to-be\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/gamma-ar.com\/pt-br\/contech-from-niche-to-the-place-to-be\/#primaryimage","url":"https:\/\/gamma-ar.com\/wp-content\/uploads\/2025\/10\/BlogPost_ConTech_Image-copy.webp","contentUrl":"https:\/\/gamma-ar.com\/wp-content\/uploads\/2025\/10\/BlogPost_ConTech_Image-copy.webp","width":1200,"height":675,"caption":"Image of GAMMA AR on tablet on a construction site"},{"@type":"BreadcrumbList","@id":"https:\/\/gamma-ar.com\/pt-br\/contech-from-niche-to-the-place-to-be\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gamma-ar.com\/pt-br\/casa-3\/"},{"@type":"ListItem","position":2,"name":"ConTech: de nicho a refer\u00eancia no setor"}]},{"@type":"WebSite","@id":"https:\/\/gamma-ar.com\/pt-br\/#website","url":"https:\/\/gamma-ar.com\/pt-br\/","name":"GAMMA AR","description":"BIM AR Construction App","publisher":{"@id":"https:\/\/gamma-ar.com\/pt-br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gamma-ar.com\/pt-br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/gamma-ar.com\/pt-br\/#organization","name":"GAMMA AR","url":"https:\/\/gamma-ar.com\/pt-br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/gamma-ar.com\/pt-br\/#\/schema\/logo\/image\/","url":"https:\/\/gamma-ar.com\/wp-content\/uploads\/2021\/08\/gamma-ar-full-name-logo.png","contentUrl":"https:\/\/gamma-ar.com\/wp-content\/uploads\/2021\/08\/gamma-ar-full-name-logo.png","width":1920,"height":336,"caption":"GAMMA AR"},"image":{"@id":"https:\/\/gamma-ar.com\/pt-br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/gammaar","https:\/\/x.com\/ar_gamma","https:\/\/www.instagram.com\/gamma_ar\/","https:\/\/www.linkedin.com\/company\/gamma-technologies-ar-bim\/","https:\/\/www.youtube.com\/channel\/UC_1M64ySf72qjpFls3isrSg"]}]}},"_links":{"self":[{"href":"https:\/\/gamma-ar.com\/pt-br\/wp-json\/wp\/v2\/posts\/37285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gamma-ar.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gamma-ar.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/gamma-ar.com\/pt-br\/wp-json\/wp\/v2\/comments?post=37285"}],"version-history":[{"count":1,"href":"https:\/\/gamma-ar.com\/pt-br\/wp-json\/wp\/v2\/posts\/37285\/revisions"}],"predecessor-version":[{"id":37650,"href":"https:\/\/gamma-ar.com\/pt-br\/wp-json\/wp\/v2\/posts\/37285\/revisions\/37650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gamma-ar.com\/pt-br\/wp-json\/wp\/v2\/media\/30103"}],"wp:attachment":[{"href":"https:\/\/gamma-ar.com\/pt-br\/wp-json\/wp\/v2\/media?parent=37285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gamma-ar.com\/pt-br\/wp-json\/wp\/v2\/categories?post=37285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gamma-ar.com\/pt-br\/wp-json\/wp\/v2\/tags?post=37285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}